Overview

Our collaboration with Kia Motors spanned a 6-week campaign across 12 Metro and Tier I cities, leveraging cinema advertising on 106 screens. The objective was to bolster brand visibility and engagement in pivotal urban hubs, amplifying Kia's presence in the automotive market.

Campaign Objectives

The primary aim was to elevate brand awareness and establish a formidable presence among audiences in Metro and Tier I cities. Through onscreen and offscreen advertising across 106 screens, Kia sought to cultivate lasting brand affinity among consumers, driving brand loyalty and preference.

Strategy and Execution

A carefully planned strategy targeted 106 cinema screens across 12 cities, ensuring broad coverage. Onscreen ads created immersive brand experiences, while offscreen branding extended Kia's presence in cinema spaces. Compelling content reinforced Kia's brand identity, leaving a lasting impression on viewers.