Integrated Marketing- Independent TV & URI Movie
Overview
In this case study, we explore our collaboration with Independent TV for a Movie Association Deal, focusing on the Bollywood movie "URI". Our partnership involved various components, including co-branded creatives, cinema branding, print, digital media, ATM branding, and on-ground meet 'n' greet events. This multifaceted approach aimed to maximize brand exposure and engagement around the movie release.
Campaign Objectives
The primary aim was to boost Independent TV's brand visibility and engagement by capitalizing on the popularity of the movie "URI." Leveraging diverse marketing channels, the campaign aimed to create a strong association between Independent TV and blockbuster movies, generating buzz, driving interest, and increasing brand recognition and loyalty among consumers.
Strategy and Execution
Our strategy was multifaceted. Co-branded creatives seamlessly merged Independent TV's brand with the movie's promotion. Cinema branding grabbed attention during screenings. Print and digital campaigns broadened our reach. ATM branding increased visibility, while meet 'n' greet events offered fans a firsthand brand experience.
Results
Our collaboration with Independent TV for the "URI" Movie Association Deal showcased the effectiveness of strategic partnerships, leveraging popular culture and multi-channel strategies to amplify brand presence. The campaign resulted in increased visibility and engagement, boosting brand recognition and consumer affinity, and successfully elevating Independent TV's market presence.
