Strategic Multiplex Campaign- Manyavar
Overview
We executed a cinema off-screen campaign for Manyavar Celebration-wear and Manyavar Mohey, targeting 200+ digital screens across PVR and Inox multiplexes in over 20 cities across India.
Campaign Objectives
The primary goal was to promote Manyavar's Celebration-wear and Manyavar Mohey collections to a wide audience through cinema advertising. The campaign aimed to leverage the captive audience in multiplexes to increase brand awareness and drive footfall to Manyavar stores.
Strategy and Execution
We strategically placed ads on digital screens in high-traffic multiplexes across key cities to capture moviegoers' attention for Manyavar's Celebration-wear and Mohey collections. Our engaging content highlighted the elegance of the collections. Meticulous planning, ad placement, and monitoring ensured maximum impact.
Results
Manyavar's cinema off-screen campaign effectively promoted its Celebration-wear and Mohey collections, reaching a diverse audience across India and driving increased footfall and sales at Manyavar stores.
