Overview

We collaborated with Voltas Beko for in-film branding with the movie "Saand Ki Aankh". This partnership aimed to integrate Voltas Beko's brand seamlessly into the film's narrative, maximizing brand exposure and reaching the target audience effectively.

Campaign Objectives

The primary goal was to enhance brand visibility and recognition for Voltas Beko through in-film branding within "Saand Ki Aankh". The campaign aimed to leverage the film's popularity and audience reach to promote Voltas Beko's products and increase brand awareness among viewers.

Strategy and Execution

We strategically placed Voltas Beko products in "Saand Ki Aankh", working closely with the production team to integrate them seamlessly into the storyline. The discreet execution ensured brand integration without disrupting the audience's viewing experience.