ASICS Canter Activity- Metaride Launch
Overview
We executed the ASICS Canter Activity, a 10-day event held in Delhi NCR, aimed at launching the ASICS Metaride shoes. The objective was to engage joggers by providing them with the opportunity to experience the shoes first hand using a treadmill.
Campaign Objectives
The primary goal was to successfully launch the ASICS Metaride shoes by creating an engaging and interactive experience for joggers. The campaign aimed to generate excitement around the new product and encourage trial among the target audience.
Strategy and Execution
We set up a dedicated event space with treadmills for joggers to test ASICS Metaride shoes, employing experiential marketing to create an immersive brand experience. Knowledgeable staff assisted participants, and thorough event planning, logistics management, and effective promotion ensured joggers were attracted to the event.
Results
The ASICS Canter Activity effectively launched the ASICS Metaride shoes, engaging joggers with a memorable experience and boosting brand awareness. Positive feedback and engagement highlighted the event's success in generating excitement and increasing brand awareness among the running community in Delhi NCR.
