Daawat's Diwali Festive Season Strategy
Overview
Daawat executed a pan-India programmatic YouTube video ad campaign targeting females aged 25-45 during Diwali. The campaign aimed to leverage YouTube's reach to promote Daawat's products and drive engagement during the festive season.
Campaign Objectives
The goal was to boost brand awareness and engagement among females aged 25-45 during Diwali. The campaign aimed to deliver targeted video ads effectively and encourage consideration of Daawat for festive celebrations.
Strategy and Execution
Programmatic advertising technology was used to precisely target the intended audience on YouTube during Diwali. Engaging video ads showcasing Daawat's products were curated, with careful ad placement and continuous optimization for maximum impact.
Results
During Diwali, Daawat effectively boosted brand visibility and engagement among women aged 25-45 through strategic programmatic advertising, achieving impressive results with over 81 million impressions and a high click-through rate (CTR) of .32%.
