Targeting Life Events - Magicbricks
Overview
Magicbricks launched a pan-India programmatic video ad campaign targeting life events. The aim was to promote their real estate services to individuals experiencing significant life changes, such as moving homes.
Campaign Objectives
The goal was to increase brand awareness and engagement among individuals going through life events like relocating. The campaign aimed to deliver targeted video ads effectively, encouraging consideration of Magicbricks for their real estate needs.
Strategy and Execution
The strategy involved leveraging programmatic advertising to precisely target individuals experiencing life events across India. Engaging video ads showcasing Magicbricks' services were curated, with careful ad placement and continuous optimization for maximum reach and engagement.
Results
Magicbricks strategically targeted life events through programmatic advertising, effectively increasing brand visibility and engagement. With over 22 million impressions and nearly 17 million complete views achieved, the campaign's success highlights its effectiveness in connecting with the target audience during pivotal life moments, boasting a high video completion rate of 75%.
