Overview

We conducted a Google Display Ads awareness campaign for Gladius Rum, utilizing surrogate branding techniques to boost brand exposure. The campaign aimed to heighten visibility and awareness of Gladius Rum among the target audience through strategic display ad placement across the Google Display Network.

Campaign Objectives

The primary goal was to enhance brand recognition and awareness for Gladius Rum via the Google Display Ads campaign. Employing surrogate branding tactics, the campaign aimed to generate a large number of impressions and reach a broad audience of potential consumers.

Strategy and Execution

We strategically placed ads on the Google Display Network to showcase Gladius Rum's unique features, using surrogate branding techniques for brand recognition. Precise ad placement, compelling creatives, and continuous optimization were key to maximizing campaign effectiveness.