Overview

We conducted a 6-week Over-the-Top (OTT) campaign for Multani Kuka Tulsi Giloy Ark, spanning across Zee5 and MX Player platforms. The campaign aimed to promote the health benefits of the product and increase brand visibility among OTT audiences.

Campaign Objectives

The primary objective was to raise awareness about Multani Kuka Tulsi Giloy Ark and its health benefits through targeted OTT platforms. The campaign sought to engage viewers and drive product consideration and purchase intent among the target audience.

Strategy and Execution

We utilized Zee5 and MX Player's wide audience base to target health and wellness enthusiasts. Engaging content showcased Multani Kuka Tulsi Giloy Ark's benefits, strategically placing ads within relevant categories. Our approach involved precise targeting, compelling creatives, and ongoing performance monitoring.