High-Impact OOH Campaign for Maldives Tourism
Overview
We collaborated with Maldives Tourism to execute an Out-of-Home (OOH) campaign in Delhi. The campaign targeted high-traffic locations, including Connaught Place (Outer Circle - Chemsford and Shivaji), NFC Market, Akshardham Temple, Akshardham to Vikas Marg, and the Noida Expressway to Greater Noida, to promote Maldives as a premier travel destination.
Campaign Objectives
The main objective was to boost awareness and interest in Maldives as a travel destination among Delhi's residents and visitors. By strategically placing advertisements in high-traffic areas, the campaign aimed to capture the attention of a wide audience, encouraging them to consider Maldives for their next vacation.
Strategy and Execution
Our strategy targeted high-traffic locations in Delhi for maximum visibility. We placed visually appealing billboards and banners at Connaught Place, NFC Market, Akshardham Temple, and major expressways. The ads highlighted the beauty of the Maldives with picturesque imagery and compelling travel messages to entice viewers.
Results
The Maldives Tourism OOH campaign in Delhi effectively enhanced the destination's visibility and appeal among potential travelers, achieving significant engagement and raising awareness. Strategically placed ads captured commuters' attention, driving interest and inquiries about traveling to the Maldives with broad audience reach.
