Patanjali's Festive Branding in Kolkata - Durga Puja
Overview
We undertook a branding project for Patanjali during the Durga Puja season in Kolkata. This comprehensive initiative involved branding various pandal elements, metro station ticket counters, Howrah station LED screens, local train interiors, outdoor hoardings, metro wraps and engagement activities with Resident Welfare Associations (RWAs)
Campaign Objectives
The primary objective was to enhance Patanjali's brand visibility and engagement during the Durga Puja season in Kolkata. The campaign aimed to create a strong presence across key touchpoints, including pandals, metro stations, train interiors, and outdoor spaces, while fostering connections with local communities through RWA engagement activities.
Strategy and Execution
Our strategy focused on maximizing brand exposure and engagement through strategic branding placements at pandals, metro stations, and train interiors. We designed eye-catching banners, arch gates, pillars, large towers, and kiosks to ensure prominent visibility. Additionally, we utilized LED screens at metro and train stations and deployed large outdoor hoardings to further amplify brand presence. Engagement activities with RWAs were conducted to establish a deeper connection with local communities.
Results
We successfully elevated Patanjali's brand presence during Kolkata's Durga Puja season, engaging local communities and showcasing brand elements at key touchpoints like pandals, metro stations, and trains. This campaign underscored the importance of fostering connections and reinforcing brand identity locally.
