Overview

We partnered with Patanjali for a Ganeshotsav branding campaign in Mumbai, Maharashtra. The goal was to display Ganeshotsav greetings on LED screens inside trains across the city, covering 42 trains with 48 screens each. The campaign highlighted Patanjali as a whole, featured Nutrela brand greetings, and shared wellness messages from Ramdev.

Campaign Objectives

The primary goal was to leverage the Ganeshotsav season to promote Patanjali's brand identity and connect with commuters through meaningful greetings. The campaign aimed to highlight Patanjali's presence, reinforce the Nutrela brand, and deliver wellness messages from Ramdev to engage and resonate with the audience.

Strategy and Execution

We crafted a diverse strategy for Ganeshotsav greetings on LED screens inside trains. This encompassed showcasing Patanjali as a whole, presenting Nutrela brand greetings, and sharing wellness messages from Ramdev. We coordinated with transportation authorities to secure screen space and ensured timely content delivery.