Overview

We partnered with Patanjali for branding initiatives at the Sonpur Mela, promoting a range of their products through interactive kiosks and designing sales and curry stalls. The project encompassed a comprehensive rebranding effort, including logo design and merchandise creation, to enhance Patanjali's presence and product visibility at the event.

Campaign Objectives

The primary aim was to increase brand visibility and promote Patanjali's diverse product offerings effectively at the Sonpur Mela. This involved creating engaging experiences for attendees, driving product awareness, and boosting sales.

Strategy and Execution

Our strategy focused on deploying interactive kiosks strategically throughout the venue, showcasing various Patanjali products to attract and engage visitors. Additionally, we designed sales and curry stalls to provide a seamless shopping experience, complementing the overall branding effort. The rebranding included meticulous logo design and merchandise creation to reinforce Patanjali's brand identity.