Overview

SPACEWORLD's Rebranding Initiative for IMC 2020 aimed to rejuvenate the brand's image and presence across various touchpoints. This comprehensive effort included logo redesign, event stall setup, and merchandise creation, all geared towards enhancing brand identity and visibility during the event.

Campaign Objectives

The primary goal was to revitalize SPACEWORLD's brand identity and make a significant impact at IMC 2020. By creating a cohesive and compelling brand narrative, the objective was to attract and engage attendees, leaving a lasting impression and fostering brand loyalty.

Strategy and Execution

The strategy focused on key elements such as logo redesign, event stall setup, and branded merchandise creation. A meticulous approach was taken to ensure consistency in messaging and visuals across all platforms, effectively showcasing the revamped brand identity to the target audience.