OOH Campaign Execution - Elecrama Event India
Overview
The Elecrama event, hosted by the Indian Electrical & Electronic Equipment Manufacturers? Association (IEEMA), achieved remarkable success in 2020. With 300,000 attendees over five days and participation from over 100 countries, the event's reach and impact were significantly amplified by our comprehensive Digital and Out-of-Home (OOH) campaign.
Campaign Objectives
Our primary goals were to increase awareness of the event, drive attendance to reach 300,000 visitors, and enhance engagement with key international stakeholders. To achieve these objectives, we crafted a multifaceted marketing strategy that blended traditional and digital advertising mediums.
Strategy and Execution
For outdoor advertising, we strategically placed billboards, van activations, and bus shelter ads in high-traffic urban areas to maximize visibility. Airport branding targeted both international and domestic travelers, while auto branding ensured widespread local reach through branded auto-rickshaws and taxis. In print media, we ran advertisements in leading industry magazines and newspapers, effectively reaching professionals and decision-makers within the electrical and electronic sectors.
Results
The integrated campaign for Elecrama delivered exceptional results, attracting 300,000 attendees from over 100 countries. The OOH campaign generated millions of impressions, boosting brand visibility, while the digital campaign drove high engagement and substantial traffic to the event website. This success highlights the effectiveness of an integrated marketing approach, setting a new benchmark for future industry events.
